Renewal: Is Your Business “Sunrise” or “Sunset”?
In this rapidly changing world, many established and successful companies have failed overnight. Modern industries, not just traditional sectors, are also at risk of becoming obsolete if they do not re-shape their mindsets to think forward and evolve in these uncertain times. What should leaders do to transform their businesses and avoid crossing the fine line between “sunrise” and “sunset”?
Alvin YappDirector, BusAds Pte Ltd
As Head of Corporate Affairs at BusAds Pte Ltd, Alvin Yapp is responsible for delivering upon clients’ expectations and ensuring satisfaction. The secret to his success and attaining that consistent result lies in his personal benchmark for exceeding expectations from the very beginning. Having worked with Singapore Airlines for nearly a decade, the imparted concept of service excellence has led him to develop staff in high standards of service into the family business BusAds. BusAds is a premier printing company providing innovative printing services. Originating from his father, the Yapp family now has over 40 staff. Their printing solutions have awe-inspired audiences and won awards and accolades such as the prestigious Asian Print Award 2012 (Silver), 2013(Platinum and Gold) and 2014 (Gold). Amongst BusAds’ esteem clients include major media owners like SMRT Media, Moovemedia and MediaCorp and government agencies such as LTA and PUB.
Andy LeckPrincipal, Baker McKenzie Wong & Leow
Andy Leck is the head of the Intellectual Property & Technology (IPT) Practice Group in Singapore and a core member of Baker McKenzie’s regional IP practice. Andy’s IP experience covers all aspects of commercial and advisory work. He has acted for domestic and international clients, including representing some of the owners of the world’s best-known trademarks, brand names and technologies – assisting them in all areas of IP portfolio management. He also advises on the commercial exploitation of IP rights, particularly in the technology, franchise, pharmaceutical and media industries. Andy is recognised by reputable global industry and legal publications as a leader in his field. He was named on “The A-List: Singapore’s Top 100 lawyers” by Asia Business Law Journal 2018. Chambers Asia Pacific notes that Andy is “a well-known IP Practitioner” and “has always been held in high regard”. In addition, Asian Legal Business acknowledges Andy as a leading practitioner in his field and notes that he “always gives good, quick advice, [is] client-focused and has strong technical knowledge for his areas of practice.”
Ivan ChuaMarketing Director, Flexxon
Mr. Ivan Chua is the Marketing Director at Flexxon who oversees the company’s marketing department with his distinguished marketing expertise. As an integral part of the company’s core team, Mr. Chua has over 10 years of marketing experience with a communications background and an elaborate skill set in analytical and strategic planning, leadership, and industry collaborations. Mr. Chua’s innate competencies and guidance have greatly enhanced our business strategies globally, maneuvering through obstacles to achieve great outcomes for the company.
Mr. Chua plays a crucial role in representing and promoting the company’s market-leading technologies and products on many platforms. Locally, he organized an impactful product launch event for Flexxon’s ground-breaking X-PHY® Cyber Secure Solid-State Drive (SSD), attended by the Minister of Foreign Affairs and Minister-in-Charge of the Smart Nation Initiative in Singapore.
Mr. Chua also brought Flexxon the winner’s award, presenting Flexxon’s latest X-PHY® Cybersecurity innovation to a global audience of innovators and infosec industry leaders at the GovWare X ICE71 Startup Pitch Pit; an event during the GovWare Conference and Singapore International Cybersecurity Week 2021. He helped bolster Flexxon’s branding in the global market landscape and brought recognition to the key stakeholders in the cybersecurity industry while fostering partnerships with leading industry partners.