Investing in Social Good: A Win-Win Proposition for Businesses?

Corporate Social Responsibility (CSR) is often pegged as a one-off activity instead of a viable business model. How can leaders move beyond conventional approaches towards Total Societal Impact (TSI) to achieve returns on both their bottom line and society?

Hear the stories of how these companies leveraged their company’s strengths to transform their sustainability strategy and strengthen their business in the process.


Sep 14 2022


1:30 pm - 3:30 pm

Local Time

  • Timezone: America/New_York
  • Date: Sep 14 2022
  • Time: 1:30 am - 3:30 am


Suntec Singapore Convention & Exhibition Centre
Hall 406


  • Fang Eu-Lin (Session Chair)
    Fang Eu-Lin (Session Chair)
    Partner, Sustainability & Climate Change, PwC Singapore

    Fang Eu-Lin is a Partner with PwC Singapore. She leads the Sustainability and Climate Change practice in Singapore and is part of the wider Global ESG Leadership team. She has over 19 years of experience at PwC (Singapore and London) and has extensive experience in sustainability and climate advisory and assurance engagements. During her career, she has led projects including across financial services (consumer and corporate banking primarily), real estate, oil and gas, utilities, shipping, telecommunications, resources and healthcare. Eu-Lin also serves on the Expert Board for Appeals under Singapore Carbon Pricing Act at Ministry of the Environment and Water Resources, ACCA’s global sustainability advisory member and advisory board member of NUS Centre for Governance, Institutions and Organisations (focused on sustainability reporting research). She is also the Audit and Risk Chairman of a healthcare-related not-for-profit and the Audit and Risk Chairman of a education institute in Singapore.

  • Melissa Kwee
    Melissa Kwee
    CEO, National Volunteer and Philanthropy Centre (NVPC)

    Melissa Kwee is the third Chief Executive Officer of the National Volunteer & Philanthropy Centre (NVPC). As the spokesperson for a wide range of causes, she has been involved in mobilising resources and people to aid in community development. She has assumed roles as the Chairman of Halogen Foundation, a
    youth leadership organisation and President of UN Women Singapore (formerly known as Unifem Singapore), where she tackled trafficking issues and initiated various community campaigns to engage and empower youth as advocates.

    She received the Singapore Youth Award in 2007 and Asean Youth Award 2008 for her leadership and service. To help teenage girls on probation reintegrate into society, she founded Beautiful People, a programme of Beyond Social Services, which pairs mentors with teenage girls to offer guidance, life skills, and friendship. Upon returning to Singapore, she started Project Access — a values-based
    leadership education initiative to inspire and equip girls and young women to be role models for positive change.

    Her career has spanned the public, private and community sectors as anthropologist, researcher, educational programme designer, social innovator and as a catalyst in the private sector. She has served on many public service
    and community boards to advance the mission of causes she believes in including the National Arts Council, the Singapore Repertory Theatre, the ITE Board of Governors and Prison Fellowship International. She is currently on the
    boards of Crest Secondary, a specialised school for technical education in Singapore; 70×7, an initiative by the Prison Fellowship Singapore, Pontiac Land Group and Honestbee.

    She holds a degree in anthropology from Harvard College and received a Fulbright Scholarship to study ethnic-based community leadership in Nepal.

  • Shirley Lim
    Shirley Lim
    General Manager, Fullerton Health

    Shirley Lim is the General Manager of Fullerton Health Foundation and the ESG Officer for Fullerton Health.

    Shirley is uniquely positioned to Do Good for the company through the Foundation, promoting Affordability and Accessibility to Healthcare. She has successfully led the Foundation to achieve a charity status and implemented the sustainability program for Fullerton Health as the ESG Officer. Shirley resided in the US for almost 30 years and was part of the American Red Cross as their Branch Manager with the Greater Hartford Chapter in Connecticut.

    Due to her passion for the philanthropic sector, Shirley returned to Singapore to continue her calling of being of service to others and bringing much-needed programs to vulnerable communities.

    During the early days of COVID, she successfully pivoted the Foundation’s programs from in-person to virtual events by leveraging technology. Utilizing Fullerton Health’s digital app, she offered teleconsultations to the beneficiaries, allowing them to stay home while still having continuous access to medical attention when needed.

    Shirley is a Fellow of the NVPC Company of Good Intake 4 Fellowship.

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