{"id":19431,"date":"2026-04-30T19:06:32","date_gmt":"2026-04-30T11:06:32","guid":{"rendered":"https:\/\/www.smeicc.org\/?page_id=19431"},"modified":"2026-04-30T20:09:48","modified_gmt":"2026-04-30T12:09:48","slug":"smeicc-2026-programme","status":"publish","type":"page","link":"https:\/\/www.smeicc.org\/ch\/smeicc-2026-programme\/","title":{"rendered":"SMEICC 2026 | Programme"},"content":{"rendered":"
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SMEICC 2026 | PROGRAMME<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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5 August 2026 | 2026 \u5e74 8\u6708 5 \u65e5<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t
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6 August 2026 | 2026 \u5e74 8 \u6708 6 \u65e5<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
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5 August 2026
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6 August 2026
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5 August 2026 (Wed)  |  2026 \u5e74 8 \u6708 5 \u65e5 (\u661f\u671f\u4e09)<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
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8.00 am<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t

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Hall 405, Level 4, Suntec Singapore | \u65b0\u8fbe\u57ce\u65b0\u52a0\u5761\u4f1a\u8bae\u4e0e\u5c55\u89c8\u4e2d\u5fc3 4\u697c 405\u5c55\u5385<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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AM Session<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t
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SMEICC Conference Opening\u00a0
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Hall 406 | Suntec Singapore<\/p>

406\u5c55\u5385 | \u65b0\u8fbe\u57ce\u65b0\u52a0\u5761<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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Welcome Address\u00a0<\/b>
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Mr Kho Choon Keng<\/b>
\nPresident, Singapore Chinese Chamber of Commerce & Industry \n<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Opening Address\u00a0<\/b>
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Guest of Honour \u5927\u4f1a\u4e3b\u5bbe<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Mr Chee Hong Tat <\/b>
\nMinister for National Development\n<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Keynote Speech\u00a0<\/b>
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Professor Kishore Mahbubani <\/b>
\nDistinguished Fellow, Asia Research Institute, National University of Singapore\n<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
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Lunch Break \u5348\u4f11<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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PM Session<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t
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Plenary<\/b>
<\/u>\nThe New Business Order: Turning Disruption to Advantage<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t
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Hall 406 | Suntec Singapore<\/p>

406\u5c55\u5385 | \u65b0\u8fbe\u57ce\u65b0\u52a0\u5761<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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Global business has entered a structurally different era \u2013 defined not just by cyclical volatility, but also by geopolitical and multilateral trade system fragmentation, economic realignment, and technological acceleration. Supply chains are being redrawn, capital is becoming more selective, and competitive advantage is increasingly shaped by speed of execution and strategic clarity rather than scale alone. \n

\nIn this Opening Plenary, distinguished speakers will share insights on how business leaders can reframe their CEO agenda, translate macro uncertainty into decisive action, balance resilience, efficiency, and growth in capital allocation, lead through ambiguity with speed, conviction and adaptability.\n<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
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Datuk Yap Heng Or <\/b>
\nVice-President,
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David Chua<\/b>
\nVice President,
\nFederation of Filipino-Chinese Chambers of
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Session Chair <\/u>
\nLee Huay Leng<\/b>
\nCouncil Member,
Singapore Chinese Chamber of Commerce & Industry \nEditor in-Chief,
Chinese Media Group, SPH Media Limited\n<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t
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Track <\/b><\/u>
\nHuman First: Avoiding FOMO in AI Transformation<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t
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Hall 406 | Suntec Singapore<\/p>

406\u5c55\u5385 | \u65b0\u8fbe\u57ce\u65b0\u52a0\u5761<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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Businesses are jumping onto the AI bandwagon as part of their innovation and transformation efforts to remain competitive. But some businesses are looking at and adopting AI out of pressure. There is a fear of missing out (FOMO). There are risks to this. \n

\nHear from our speakers as they separate AI hype from reality and the importance of the human core in workplace transformation. Where are the critical role and function of human judgement when embarking on AI for strategic innovation? \n<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
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Room 324, Level 3 | Suntec Singapore<\/p>

3 \u697c\u00a0 324 \u4f1a\u8bae\u5ba4 | \u65b0\u8fbe\u57ce\u65b0\u52a0\u5761<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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\u5927\u5e08\u73ed<\/b>
<\/u>\n\u535a\u5f08\u8bba\u4e0b\u7684\u5546\u4e1a\u534f\u4f5c\u4e0e\u7ade\u5408\u5171\u8d62<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
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\u5728\u5168\u7403\u4ea7\u4e1a\u94fe\u91cd\u6784\u4e0e\u7ade\u4e89\u683c\u5c40\u91cd\u5851\u7684\u80cc\u666f\u4e0b\uff0c\u4f01\u4e1a\u9762\u4e34\u7684\u4e0d\u518d\u662f\u7b80\u5355\u7ade\u4e89\u3002\u73b0\u4eca\uff0c\u4f01\u4e1a\u7684\u6210\u529f\u4e0d\u4ec5\u4f9d\u8d56\u8d44\u6e90\u4f18\u52bf\uff0c\u66f4\u53d6\u51b3\u4e8e\u5728\u591a\u65b9\u5229\u76ca\u535a\u5f08\u4e2d\u7684\u534f\u540c\u4e0e\u51b3\u7b56\u80fd\u529b\u3002\n

\n\u672c\u6b21\u5927\u5e08\u73ed\u7ed3\u5408\u535a\u5f08\u8bba\u4e0e\u771f\u5b9e\u5546\u4e1a\u6848\u4f8b\uff0c\u63a2\u8ba8\u4f01\u4e1a\u5982\u4f55\u5728\u590d\u6742\u5229\u76ca\u5173\u7cfb\u4e2d\u5b9e\u73b0\u6700\u4f18\u51b3\u7b56 \u3001\u5c06\u7ade\u4e89\u5173\u7cfb\u8f6c\u5316\u4e3a\u5408\u4f5c\u673a\u4f1a \u3001\u6784\u5efa\u957f\u671f\u7a33\u5b9a\u7684\u4ef7\u503c\u8054\u76df\u6765\u5e2e\u52a9\u4f01\u4e1a\u5728\u4e0d\u786e\u5b9a\u73af\u5883\u4e2d\u63d0\u5347\u6218\u7565\u51b3\u7b56\u80fd\u529b\u4e0e\u534f\u540c\u7ade\u4e89\u4f18\u52bf\u3002\n<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
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\u4e0a\u6d77\u4ea4\u901a\u5927\u5b66 \u5b89\u6cf0\u7ecf\u6d4e\u4e0e\u7ba1\u7406\u5b66\u9662\u8425\u9500\u7cfb
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Track <\/b><\/u>
\nAI Solution Sprint: Real AI in Action<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t
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Room 326, Level 3 | Suntec Singapore<\/p>

3 \u697c\u00a0 326\u4f1a\u8bae\u5ba4 | \u65b0\u8fbe\u57ce\u65b0\u52a0\u5761<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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Struggling to see how AI fits into your business operations?\n\nJoin us at the AI Solution Sprint as a curated group of solution partners showcase real-world examples of how AI already being applied across functions such as finance, marketing and logistics.\n

\nThe session is designed to bring clarity and relevance; to help leaders make sense of AI and provide practical tips on potential solutions and business partnerships.\n<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
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\u70b9\u51fb\u6d4f\u89c8\u4e3b\u8bb2\u5609\u5bbe\u7b80\u4ecb<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Room 327, Level 3 | Suntec Singapore<\/p>

3 \u697c\u00a0 327 \u4f1a\u8bae\u5ba4 | \u65b0\u8fbe\u57ce\u65b0\u52a0\u5761<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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MasterClass I <\/u>
\nThe Future of SMEs with AI: Balancing Tradition with Innovation<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Gain insights from \"AI for Humanity: Building a Sustainable AI for the Future\", and learn how to balance technology, governance, and commercialisation to drive sustainable and ethical adoption of Artificial Intelligence. Through real-world examples and actionable strategies, business owners will discover how to leverage AI for business strategy, operational efficiency, customer engagement, and new business models \u2013 while maintaining the essence of their business heritage.

\n\nThis MasterClass will equip SME leaders with a wisdom-driven roadmap to transform, innovate, and lead in the AI era \u2013 blending tradition with innovation for long-term success.<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
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Dr James Ong <\/b>
\nFounder and MD,   
\nArtificial Intelligence International Institute (AIII)<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
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\u8bba\u575b<\/b><\/u>
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Hall 406 | Suntec Singapore<\/p>

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\u5728\u5168\u7403\u683c\u5c40\u52a0\u901f\u91cd\u5851\u3001\u4f9b\u5e94\u94fe\u533a\u57df\u5316\u4e0e\u79d1\u6280\u9a71\u52a8\u53d8\u9769\u7684\u80cc\u666f\u4e0b\uff0c\u4f01\u4e1a\u7ade\u4e89\u5df2\u4ece\u201c\u5355\u70b9\u7a81\u7834\u201d\u8f6c\u5411\u201c\u751f\u6001\u534f\u540c\u201d\u3002\u719f\u6089\u60ef\u7528\u7684\u7ecf\u5546\u6a21\u5f0f\u6b63\u5728\u8f6c\u53d8\uff0c\u53d6\u800c\u4ee3\u4e4b\u7684\u662f\u8de8\u884c\u4e1a\u3001\u8de8\u533a\u57df\u3001\u8de8\u8d44\u6e90\u7684\u534f\u540c\u7f51\u7edc\u7ade\u4e89\u3002\n

\n\u672c\u6b21\u8bba\u575b\u6c47\u805a\u591a\u4f4d\u8d44\u6df1\u4f01\u4e1a\u9886\u8896\uff0c\u56f4\u7ed5\u201c\u534f\u540c\u805a\u529b\u201d\u8fd9\u4e00\u6838\u5fc3\u7406\u5ff5\uff0c\u6df1\u5165\u63a2\u8ba8\u5546\u4e1a\u903b\u8f91\u7684\u91cd\u5851\u8def\u5f84\u3002\u5609\u5bbe\u5c06\u7ed3\u5408\u5b9e\u8df5\u7ecf\u9a8c\uff0c\u5206\u4eab\u6fc0\u6d3b\u7ec4\u7ec7\u52a8\u80fd\u3001\u6df1\u5316\u8de8\u754c\u5408\u4f5c\u53ca\u6784\u5efa\u4ef7\u503c\u8054\u76df\u7684\u5173\u952e\u7b56\u7565\uff0c\u5e2e\u52a9\u4f01\u4e1a\u5728\u4e0d\u786e\u5b9a\u73af\u5883\u4e2d\u5b9e\u73b0\u9ad8\u8d28\u91cf\u589e\u957f\u4e0e\u957f\u671f\u4ef7\u503c\u521b\u9020\u3002\n<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
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Special Distinguished Speaker <\/u>
\nTan Sri Andrew Sheng <\/b>
\n Chairman,
\nGeorge Town Institute of Open and
\nAdvanced Studies, Wawasan Open University<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t
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Goh Wee Ping <\/b>
\nChief Executive Officer,
\nWee Hur Capital Pte Ltd<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
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Satyaki Banerjee<\/b>
\nChief Executive Officer,
\nLUXASIA Group<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t
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Session Chair <\/u>
\nProf Annie Koh<\/b>
\nProfessor Emeritus of Finance (Practice),\u00a0 \u00a0
\nSingapore Management University<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
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Track <\/b>
<\/u> \nSmart Decision-Making<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t
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Room 324, Level 3 | Suntec Singapore<\/p>

3 \u697c\u00a0 324 \u4f1a\u8bae\u5ba4 | \u65b0\u8fbe\u57ce\u65b0\u52a0\u5761<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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Volatility is now embedded in the business operating environment \u2013 from trade disruptions to policy shifts and demand swings. The differentiator is no longer just keeping abreast with developments but having quality decision making and ability to execute with speed and alignment to forge new partnerships.\n

\nDrawing on insights from real-world leadership experiences, this session examines practical approaches to improving decision-making quality, including the use of data, scenario planning, and structured thinking frameworks.\n<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
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Jenny Siew <\/b>
\n Senior Manager, People Advisory and
People Ops, People & Culture,
\nSingapore Pools<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t
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Rhona Rabbani <\/b>
\nManaging Director, Human Resources,
\nFedEx<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
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Session Chair <\/u>
\nNilay Khandelwal<\/b>
\nSenior Managing Director, Singapore & India,
\nPageGroup<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t
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Track <\/b>
<\/u> \nNext-Gen Entrepreneurs \u2013 Dare to Dream<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t
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Room 324, Level 3 | Suntec Singapore<\/p>

3 \u697c\u00a0 324 \u4f1a\u8bae\u5ba4 | \u65b0\u8fbe\u57ce\u65b0\u52a0\u5761<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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Be inspired to turn aspiration into action \u2013 step into the minds of entrepreneurs who are redefining ambition in an era of rapid change. This session showcases how bold vision, disciplined execution, and strategic partnerships come together to transform ideas into scalable, impactful ventures. \n

\nThrough candid insights and real-world experiences, participants will gain practical perspectives on navigating uncertainty, unlocking growth opportunities, and building businesses with purpose. \n<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
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Track <\/b>
<\/u> \nBuilding an AI-Powered Marketing Engine for Growth<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t
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Room 324, Level 3 | Suntec Singapore<\/p>

3 \u697c\u00a0 324 \u4f1a\u8bae\u5ba4 | \u65b0\u8fbe\u57ce\u65b0\u52a0\u5761<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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Customer expectations are shifting toward real-time, hyper-personalised engagement. Given this trend, is traditional campaign-based marketing losing effectiveness? Where does AI-driven marketing \u2013 content creation, customer engagement and optimisation \u2013 stand today? \n

\nExperience marketing reimagined. This track explores how businesses can build AI-driven growth engines to leverage automation, predictive analytics, and dynamic content to drive conversion at scale. \n<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
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Room 327, Level 3 | Suntec Singapore<\/p>

3 \u697c\u00a0 327 \u4f1a\u8bae\u5ba4 | \u65b0\u8fbe\u57ce\u65b0\u52a0\u5761<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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MasterClass III<\/u>
\nDecoding the Culture of Innovation<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Learn practical and actionable tips from the mechanisms that Amazon uses to operationalise a culture of customer-centricity and innovation at every level of the company to foster and encourage experimentation, high-velocity decision making, calculated risk taking, speed and agility.\n

\nThe session will deep dive into how Amazon encourages and enables employees to continually look at customer experiences, make assessments and find ways to iterate them or reinvent them entirely through a process of experimentation and validation \u2013 sometimes resulting in invention of completely new products and services.<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
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Eugene Woon <\/b>
\nPrincipal Customer Solutions Manager,
\nAmazon Web Services<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
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6 August 2026 (Thu) | 2026 \u5e74 8 \u67086 \u65e5 (\u661f\u671f\u56db)<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
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Registration \u5165\u573a\u767b\u8bb0<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Hall 405, Level 4, Suntec Singapore | \u65b0\u8fbe\u57ce\u65b0\u52a0\u5761\u4f1a\u8bae\u4e0e\u5c55\u89c8\u4e2d\u5fc3 4\u697c 403\u5c55\u5385<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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AM Session<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t
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Plenary<\/b><\/u>
\nEnterprise Rewired: Embedding AI Across Functions<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t
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Hall 406 | Suntec Singapore<\/p>

406\u5c55\u5385 | \u65b0\u8fbe\u57ce\u65b0\u52a0\u5761<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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AI has moved beyond experimentation, and it now dominates many business leaders\u2019 agenda. While AI seems to present a multitude of capabilities and rapid early progress, the challenge is in translating AI into measurable enterprise value that comes from embedding AI into the execution, governance, and value-capture mechanisms. \n

\nWhat should leaders do? And what does it take to move from pilots to enterprise-wide impact? Hear from tech leaders as they share how companies can move from fragmented pilots to end-to-end transformation, as they unpack real success stories and practical insights.\n<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
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Peter Koh<\/b>
\nExecutive Director And Group Chief Executive Officer,
\nOceanus Group Limited<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t
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Cynthia Wijaya <\/b>
\nChief Corporate Officer,
\nDaya Selaras Group<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
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Session Chair <\/u>
\nProf Annie Koh<\/b>
\nProfessor Emeritus of Finance (Practice),\u00a0 \u00a0
\nSingapore Management University<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t
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Track <\/b>
<\/u>\nBuilt on Partnerships, Powered by People<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t
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Room 324, Level 3 | Suntec Singapore<\/p>

3 \u697c\u00a0 324 \u4f1a\u8bae\u5ba4 | \u65b0\u8fbe\u57ce\u65b0\u52a0\u5761<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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In an era where sustainable growth is increasingly driven by collaboration, an important differentiator lies in how organisations invest in, empower, and mobilise their people as a strategic engine for long-term success.\n

\nThis session explores how forward-looking SMEs are evolving their leadership approaches to foster high-trust, collaborative cultures that unlock the full value of their people. It will also address the critical imperatives of talent development and leadership continuity in an environment marked by constant change and uncertainty.\n<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
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Joshua Koh <\/b>
\nChief Executive Officer,
\nCommune Lifestyle Pte Ltd<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t
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Ben Ang<\/b>
\nChief Executive Officer and Co-Founder,
\nXM Studios Pte Ltd<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
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Session Chair <\/u>
\nErnie Koh<\/b>
\nDirector,\u00a0 \u00a0
\nKoda Ltd<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t
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Room 325, Level 3 | Suntec Singapore<\/p>

3 \u697c\u00a0 325 \u4f1a\u8bae\u5ba4 | \u65b0\u8fbe\u57ce\u65b0\u52a0\u5761<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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\u5927\u5e08\u73ed <\/b>
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\u968f\u7740\u5168\u7403\u5e02\u573a\u5206\u5316\u4e0e\u533a\u57df\u5316\u9700\u6c42\u589e\u5f3a\uff0c\u4f01\u4e1a\u5fc5\u987b\u5728\u201c\u5168\u7403\u7edf\u4e00\u201d\u4e0e\u201c\u672c\u5730\u9002\u914d\u201d\u4e4b\u95f4\u53d6\u5f97\u5e73\u8861\u3002\u5ba2\u6237\u548c\u6d88\u8d39\u8005\u884c\u4e3a\u3001\u6587\u5316\u80cc\u666f\u4e0e\u89e6\u8fbe\u6e20\u9053\u6b63\u4e0d\u65ad\u53d8\u5316\u3002\u73b0\u4eca\uff0c\u4f01\u4e1a\u9700\u8981\u501f\u52a9\u667a\u80fd\u6280\u672f\u7cbe\u51c6\u6d1e\u5bdf\u5e02\u573a\u9700\u6c42\uff0c\u4e5f\u9700\u8981\u5177\u5907\u8de8\u6587\u5316\u89c6\u91ce\uff0c\u5728\u591a\u5143\u5e02\u573a\u4e2d\u5efa\u7acb\u6709\u5171\u9e23\u7684\u54c1\u724c\u8fde\u63a5\u3002\n

\n\u672c\u6b21\u5927\u5e08\u73ed\u5c06\u63a2\u8ba8\u5982\u4f55\u901a\u8fc7AI\u9a71\u52a8\u7684\u6d1e\u5bdf\u80fd\u529b\u4e0e\u8de8\u6587\u5316\u7406\u89e3\uff0c\u5b9e\u73b0\u7cbe\u51c6\u8425\u9500\u4e0e\u54c1\u724c\u5171\u9e23\uff0c\u5305\u62ec\u591a\u5e02\u573a\u6d88\u8d39\u8005\u884c\u4e3a\u5dee\u5f02\u4e0e\u6570\u636e\u6d1e\u5bdf\u3001 \u672c\u5730\u5316\u5185\u5bb9\u4e0e\u5168\u7403\u54c1\u724c\u4e00\u81f4\u6027\u7684\u5e73\u8861 \u3001\u65b0\u5a92\u4f53\u4e0e\u6570\u5b57\u6e20\u9053\u7684\u7b56\u7565\u5e03\u5c40\u52a9\u529b\u4f01\u4e1a\u5728\u5168\u7403\u7ade\u4e89\u4e2d\u63d0\u5347\u54c1\u724c\u7a7f\u900f\u529b\u4e0e\u5e02\u573a\u8f6c\u5316\u80fd\u529b\u3002\n<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
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\u4e0a\u6d77\u4ea4\u901a\u5927\u5b66 \u5b89\u6cf0\u7ecf\u6d4e\u4e0e\u7ba1\u7406\u5b66\u9662\u7ec4\u7ec7\u7ba1\u7406\u7cfb
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Track <\/b>
<\/u>\nFrom Local Champions to Regional Players: Scaling Beyond Singapore<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t
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Room 326, Level 3 | Suntec Singapore<\/p>

3 \u697c\u00a0 326 \u4f1a\u8bae\u5ba4 | \u65b0\u8fbe\u57ce\u65b0\u52a0\u5761<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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Singapore has many success stories of humble local enterprises growing into formidable domestic and regional champions. For local businesses that are growing, and looking to move beyond the home market and scale across Southeast Asia, what lessons can we draw from them? \n

\nThis session brings together business leaders and practitioners to examine how Singapore businesses can successfully expand into regional markets, as well as the critical success factors. Participants will gain a strategic perspective on what it takes to move from local strength to regional leadership. \n<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
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Tao Zhang <\/b>
\nCo-Founder & CTO,
\nManus AI<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t
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Session Chair <\/u>
\nLee Siew Kit<\/b>
\nVice President (Technology & IT),
\nSingapore Cruise Centre Pte Ltd (SCCPL)<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
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Room 327, Level 3 | Suntec Singapore<\/p>

3 \u697c\u00a0 327 \u4f1a\u8bae\u5ba4 | \u65b0\u8fbe\u57ce\u65b0\u52a0\u5761<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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MasterClass V<\/u>
\nFuture-Proof Your Business: Building a Brand That Sells and Inspires in the Attention Economy<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Benjamin Loh <\/b>
\nCertified Speaking Professional & Strategic Growth Coach (Asia),
\nFlare Communications Coaching Pte Ltd<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
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Lunch Break \u5348\u4f11<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
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PM Session<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t
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Plenary <\/b><\/u>
\nPlay to Win in a High-Cost, Uneven-Growth World<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t
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Room 324, Level 3 | Suntec Singapore<\/p>

3 \u697c\u00a0 324 \u4f1a\u8bae\u5ba4 | \u65b0\u8fbe\u57ce\u65b0\u52a0\u5761<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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Incremental efficiency gains are no longer sufficient for businesses. Now, winning requires a fundamental reset \u2013 reconfiguring business models for agility, harnessing technology to drive productivity, and forming strategic partnerships to unlock new capabilities and markets. At the same time, building resilience against external shocks has become a core strategic imperative.\n

\nOur distinguished speakers will examine how leading enterprises are embarking on proactive transformation, repositioning for growth, navigating uncertainty, and scaling sustainably in this complex operating environment.\n<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
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Deborah Ho <\/b>
\nBusiness Lead,
\nHRnet Group<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t
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Mayda Lim<\/b>
\nHead of Strategy and Business Management,
Group Operations & Technology,
\nOCBC Bank<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
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Session Chair <\/u>
\nChoo Phaik Ai<\/b>
\nFounder & Managing Director,
\nEmbodied Edge Leadership Consulting<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t
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Track <\/b><\/u>
\nFamily Businesses & Succession in a New Economy<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t
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Room 325, Level 3 | Suntec Singapore<\/p>

3 \u697c\u00a0 325 \u4f1a\u8bae\u5ba4 | \u65b0\u8fbe\u57ce\u65b0\u52a0\u5761<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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Family-owned enterprises remain a cornerstone of Singapore\u2019s business landscape. Many of them have successfully passed on the leadership baton to next generations. How are next-generation leaders reshaping priorities, including digital transformation and regional expansion? \n

\nThe session seeks to provide practical frameworks for addressing leadership transition, balancing professionalisation with family control, and aligning business strategies across generations. \n<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
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Caleb Tan<\/b>
\nDeputy Director (Enforcement),
\nPrincipal Legal Counsel (Policy),
\nCompetition and Consumer Commission of Singapore<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t
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Veronica Tan<\/b>
\nDirector (Safer Cyberspace),
\nCyber Security Agency of Singapore<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
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Track <\/b><\/u>
\nRewiring Growth: Winning Asia\u2019s Next Phase of Diversification<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t
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Room 326, Level 3 | Suntec Singapore<\/p>

3 \u697c\u00a0 326\u4f1a\u8bae\u5ba4 | \u65b0\u8fbe\u57ce\u65b0\u52a0\u5761<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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Across Asia, shifting economic dynamics are creating new opportunities - from the rise of advanced manufacturing and innovation-driven sectors to the expansion of digital and consumer economies. For many businesses, diversification into Asia is no longer a defensive hedge - it is a strategic lever for growth. While opportunities abound across the region, businesses must also navigate structural shifts in these markets. \n

\nThis session brings together perspectives on how companies are redesigning their regional footprint. Participants will leave with a sharper strategic lens and practical playbooks to reposition their businesses for Asia\u2019s next phase of growth.\n<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Track <\/b><\/u>
\nEmpowering the New Ecosystem: Government Strategies for Collaborative Growth<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t
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Room 326, Level 3 | Suntec Singapore<\/p>

3 \u697c\u00a0 326\u4f1a\u8bae\u5ba4 | \u65b0\u8fbe\u57ce\u65b0\u52a0\u5761<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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In an era of compounding market uncertainties and structural shifts, solitary agility is no longer sufficient. To thrive, businesses must transition from isolated operations to ecosystem-level collaboration, harnessing collective synergy to create shared value. While the drive for cross-boundary innovation remains in the hands of enterprise leaders, government initiatives serve as vital catalysts in accelerating this transformative journey.\n

\nThis session convenes key government agencies to outline actionable policies, grants, and development frameworks to support business integration and capability upgrades. Discover how to strategically leverage these public resources to strengthen collaborative networks, amplify your competitive advantage, and achieve sustainable growth within a redefined commercial landscape.\n<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Room 327, Level 3 | Suntec Singapore<\/p>

3 \u697c\u00a0 327 \u4f1a\u8bae\u5ba4 | \u65b0\u8fbe\u57ce\u65b0\u52a0\u5761<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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MasterClass <\/u>
\nUnlock New Business Opportunities in a No-Limits Digital World<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Technology is no longer the main challenge in today\u2019s world. The real differentiators are creativity, speed and sharp business insight.\n

\nIn this practical workshop, learn how to leverage modern digital tools to turn ideas into action and test concepts fast, without requiring deep technical skills. Leaders will walk away with practical frameworks to scale their business and unlock new opportunities in a rapidly evolving digital landscape.\n<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
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Dr Wilson Chew<\/b>
\nManaging Partner,
\nJ.P. Wilson Pte. Ltd.<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
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SMEICC 2026 | PROGRAMME Day 1 Programme: 5 August 2026 | 2026 \u5e74 8\u6708 5 \u65e5 Day 2 Programme: 6 August 2026 | 2026 \u5e74 8 \u6708 6 \u65e5 Day 1: 5 August 2026 2026 \u5e748\u67085\u65e5 Day 2: 6 August 20262026 \u5e748\u67086\u65e5 5 August 2026 (Wed)  |  2026 \u5e74 8 \u6708 5 \u65e5 (\u661f\u671f\u4e09) 8.00 […]<\/p>\n","protected":false},"author":12,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"elementor_header_footer","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"_uf_show_specific_survey":0,"_uf_disable_surveys":false,"footnotes":""},"class_list":["post-19431","page","type-page","status-publish","hentry"],"yoast_head":"\nSMEICC 2026 | Programme<\/title>\n<meta name=\"description\" content=\"Attend SMEICC 2025 to explore how SMEs can harness innovation and technology to scale and succeed in 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